Luxury is sensitive to generosity and infinite details...
It converges with art and ethics by becoming useful, no longer futile.
Géraldine B. PRIEUR
Luxury is sensitive to generosity and infinite details...
It converges with art and ethics by becoming useful, no longer futile.
Géraldine B. PRIEUR
Emotion permeates every stage of Géraldine’s creative process, as she redefines new rules project after project and constantly raises standards, meeting the demands and promises of La Maison.
Deeply rooted in color, Maison ROUGE ABSOLU embodies a unique vision of exclusivity through immersive graphic and chromatic installations, where technical mastery serves the experience.
She thus creates a true playground — a vibrant, free, and luminous space designed to inspire wonder.
A place of orchestration and dialogue with matter, Géraldine asserts a "House of Glam" style, both theatrical and captivating, in which each creation becomes an experience in itself.
Emotion permeates every stage of Géraldine’s creative process, as she redefines new rules project after project and constantly raises standards, meeting the demands and promises of La Maison.
Deeply rooted in color, Maison ROUGE ABSOLU embodies a unique vision of exclusivity through immersive graphic and chromatic installations, where technical mastery serves the experience.
She thus creates a true playground — a vibrant, free, and luminous space designed to inspire wonder.
A place of orchestration and dialogue with matter, Géraldine asserts a "House of Glam" style, both theatrical and captivating, in which each creation becomes an experience in itself.
In her interior architecture projects, Géraldine approaches each creation as a unique narrative, driven by a distinct identity.
Color plays a central role: it shapes the space, gives it a distinctive presence, and reveals an immediately perceptible emotion.
Each project is thus rooted in the owner's image, closely resonating with their vision and how they wish to inhabit the space.
In her interior architecture projects, Géraldine approaches each creation as a unique narrative, driven by a distinct identity.
Color plays a central role: it shapes the space, gives it a distinctive presence, and reveals an immediately perceptible emotion.
Each project is thus rooted in the owner's image, closely resonating with their vision and how they wish to inhabit the space.
Géraldine B. PRIEUR masters the art of scenographic representation, which she deploys with a distinctive signature.
Through each of her creations, she invites a sensitive immersion, transporting the mind into unique universes, imbued with narration and emotion.
In collaboration with renowned houses such as Louis Vuitton, Hermès, Dior, and Cartier, as well as iconic brands like Bergdorf Goodman, she designs scenes that assert themselves with accuracy and character in the world of fashion and design.
Géraldine B. PRIEUR masters the art of scenographic representation, which she deploys with a distinctive signature.
Through each of her creations, she invites a sensitive immersion, transporting the mind into unique universes, imbued with narration and emotion.
In collaboration with renowned houses such as Louis Vuitton, Hermès, Dior, and Cartier, as well as iconic brands like Bergdorf Goodman, she designs scenes that assert themselves with accuracy and character in the world of fashion and design.
Creativity, elegance, and stylistic rigor shape the very essence of Maison ROUGE ABSOLU's fashion creations.
Géraldine B. PRIEUR contributed to the development of unique pieces, designed in collaboration with the most prestigious Houses worldwide, imbuing each creation with an exceptional vision.
Discover all of her achievements within ROUGE ABSOLU, where each project asserts a signature and an ambition.
Creativity, elegance, and stylistic rigor shape the very essence of Maison ROUGE ABSOLU's fashion creations.
Géraldine B. PRIEUR contributed to the development of unique pieces, designed in collaboration with the most prestigious Houses worldwide, imbuing each creation with an exceptional vision.
Discover all of her achievements within ROUGE ABSOLU, where each project asserts a signature and an ambition.
The first two fashion capsules from Maison ROUGE ABSOLU stand out as an aesthetic statement in their own right: an intensely joyful, sensual, and supremely elegant look, driven by a fully embraced vision.
It reveals the signature of its creator and artistic director, Géraldine B. PRIEUR, whose style celebrates a free and empowered femininity.
From ready-to-wear to textile prints, from bags to scarves to jewelry, each piece is born in the ROUGE ABSOLU Studio, entirely designed and conceived down to the smallest detail, before being executed with absolute precision in the Maison's workshops in Paris.
Each silhouette asserts its uniqueness, capturing attention at first glance.
The first two fashion capsules from Maison ROUGE ABSOLU stand out as an aesthetic statement in their own right: an intensely joyful, sensual, and supremely elegant look, driven by a fully embraced vision.
It reveals the signature of its creator and artistic director, Géraldine B. PRIEUR, whose style celebrates a free and empowered femininity.
From ready-to-wear to textile prints, from bags to scarves to jewelry, each piece is born in the ROUGE ABSOLU Studio, entirely designed and conceived down to the smallest detail, before being executed with absolute precision in the Maison's workshops in Paris.
Each silhouette asserts its uniqueness, capturing attention at first glance.
in the workshops of our exceptional artisan craftsmen
The profession of lacquering remains a profoundly artisanal art, where each work is enhanced by the mastery of gestures inherited from ancestral traditions: successive applications, meticulous sanding, patient polishing.
In this demanding world, know-how and experience are not mere qualities, but the very foundations of excellence, guaranteeing the accuracy and success of each creation.
The lacquerer carefully selects his materials, drawing both from tradition, with Chinese lacquer and oil varnishes, and from contemporary industrial innovations, such as cellulosic or polyurethane lacquers. Each support, prepared with absolute rigor, is carefully primed before receiving the material.
The lacquer then unfolds in dialogue with other precious elements – gold, silver or copper leaf, aventurine powders, mother-of-pearl – creating surfaces of extreme richness and depth, where matter becomes light.
The profession of lacquering remains a profoundly artisanal art, where each work is enhanced by the mastery of gestures inherited from ancestral traditions: successive applications, meticulous sanding, patient polishing.
In this demanding world, know-how and experience are not mere qualities, but the very foundations of excellence, guaranteeing the accuracy and success of each creation.
The lacquerer carefully selects his materials, drawing both from tradition, with Chinese lacquer and oil varnishes, and from contemporary industrial innovations, such as cellulosic or polyurethane lacquers. Each support, prepared with absolute rigor, is carefully primed before receiving the material.
The lacquer then unfolds in dialogue with other precious elements – gold, silver or copper leaf, aventurine powders, mother-of-pearl – creating surfaces of extreme richness and depth, where matter becomes light.
